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The Story

When Salvatore Parasuco founded his business he had a vision of an enterprise that would serve its customers and community. Today Parasuco continues to be inspired and guided by a core set of corporate values reflecting a deep, company-wide, dedication and commitment to continuous innovation and improvement.

Parasuco provides distinctively designed denim collection that exudes confidence and a spirited attitude.

The eight pillars of strength

Practice Respect

We respect the global community through positive contributions and our deep commitment to social and environmental responsibility. We respect cultural diversity and treat everyone equally.

Pride

Integrity and pride are the foundation of our business. Quality is our signature. From our people to our products, we are here to please our customers, for they represent our reason for being.

Promotion of Innovation

We pursue innovation. We deploy imagination. We are open to new ideas. We act decisively & consistently.

Passion

We are passionate about what we do. We inspire the heart, the mind and the soul. We believe that working together, pooling knowledge and experience ensures every success is a shared victory. Our vision will only be realized, if we are personally committed to our success.

Pursuit of Excellence

Our success is built on the relentless pursuit of excellence. We adhere, individually and collectively to our core values and to the ethical conduct of our business by honouring our commitments. We take pride in everything we do.

Professionalism

We are committed to the highest standards of professionalism. We foster integrity, honesty, respect & take responsibility for our actions. We celebrate success and recognize challenges as potential growth opportunities.

People

Our people are the catalysts of our ideas and actions and our success is dependant upon the collective energy and intelligence of our people and partners. We draw strength from equal opportunity and diversity, while supporting personal growth and development. Customers are at the heart of everything we undertake and accomplish. Our continued success relies upon increasing our customers' loyalty.

Performance

We encourage and reward performance at every level of our company and throughout all our activities. We maintain and grow a profitable business for a sustainable future and long-term prosperity. We promote a challenging work environment that develops motivated team members to flourish and succeed to their highest potential.

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